Case Study: NBA

 

THE CHALLENGE: NBA REQUIRED A MASSIVE, CUSTOM HANGING STRUCTURE WITH GRAPHICS IN A HURRY!

Our Customer: ICON Digital
The End User: NBA
Location: Toronto, Ontario, Canada
Venue/Event: Ricoh Coliseum / NBA All Star 2016

THE STORY

NBA All Star game 2016 was hosted in Toronto. Ricoh Coliseum was decked out with massive prints on all kinds of media. Our customer was asked to create a hanging graphic 50’ wide x 17’ high to match the Ricoh Coliseum’s north entrance arc, but they didn’t have a drawing of the arc, and they didn’t have much time.

THE IMPOSSIBLE

‍1 - Match an architectural feature without a drawing or dimensions.
2 - 50’ x 17’ frame must strike down to fit into a small package.
‍3 - Setup time must be under 4 hours.
4‍ - The hardware and printed graphics had to be light enough to be hung by two people in two scissor lifts.
5 - Concept to installation timeline… 3 weeks only.

HOW WE DID IT

‍1 - Found a picture of Ricoh on the interwebs, imported it into AutoCAD, went to Ricoh Stadium and measured a point of reference, went back to AutoCAD, scaled the picture to match said measurement and BOOM!!!
2‍ - Decided to make the structure out of aluminum tube, parts were no more than 10’ long.
‍3 - The entire thing was put together using snap-buttons and a screwdriver. Took three people two hours 🙂
‍4 - It weighed around 200 Lbs, graphics and all because aluminum!
‍5 - Worked diligently and closely with our re-seller, the end-user and installers to pull it off within the required timeline.

Call us Today!

Let’s talk about how you can put your print on a mind-blowing structure like this one!