Case Study: NBA
THE CHALLENGE: NBA REQUIRED A MASSIVE, CUSTOM HANGING STRUCTURE WITH GRAPHICS IN A HURRY!
Our Customer: ICON Digital
The End User: NBA
Location: Toronto, Ontario, Canada
Venue/Event: Ricoh Coliseum / NBA All Star 2016
THE STORY
Our Customer: ICON Digital
The End User: NBA
Location: Toronto, Ontario, Canada
Venue/Event: Ricoh Coliseum / NBA All Star 2016
THE IMPOSSIBLE
1 – Match an architectural feature without a drawing or dimensions.
2 – 50’ x 17’ frame must strike down to fit into a small package.
3 – Setup time must be under 4 hours.
4 – The hardware and printed graphics had to be light enough to be hung by two people in two scissor lifts.
5 – Concept to installation timeline… 3 weeks only.
HOW WE DID IT
1 – Found a picture of Ricoh on the interwebs, imported it into AutoCAD, went to Ricoh Stadium and measured a point of reference, went back to AutoCAD, scaled the picture to match said measurement and BOOM!!!2 – Decided to make the structure out of aluminum tube, parts were no more than 10’ long.
3 – The entire thing was put together using snap-buttons and a screwdriver. Took three people two hours 🙂
4 – It weighed around 200 Lbs, graphics and all because aluminum!
5 – Worked diligently and closely with our re-seller, the end-user and installers to pull it off within the required timeline.
Let’s talk about how you can put your print on a mind-blowing structure like this one!
