Case Study: NARS
Old Phones, New Guts: How Four Vintage Telephones Stole the Show at the NARS Booth Most trade show briefs sound simple until you start building them. “Can you make old telephones interactive?” is one of those briefs. It sounds straightforward.
Boomers: The Wildcard Retail Keeps Getting Wrong
TL;DR: Baby boomers hold roughly half of Canada’s household wealth, are the most brand-loyal generation shopping today, and prefer shopping in-store more than any other generation, yet most retail environments are still lit, signed, and staffed as if this shopper
Maytag Case Study
How do you build one photo op that works for a chihuahua and a great dane? Project at a glance Client: MaytagAgency: prspktvMEDIAEvent: Canadian Pet ExpoFootprint: 10′ x 20′ trade show booth Objective: Launch a pet-focused washer and dryer, engineered
Gen x: The Forgotten Generation
Gen X grew up as the original latchkey generation: letting themselves in after school, microwaving something questionable for dinner, and generally being trusted to handle it. Forty years later, retail is still leaving them to fend for themselves. The only
Indoor vs. Outdoor Retail Display Materials: What Actually Holds Up – and Why
Indoor displays have an easy life. The lighting is controlled. The temperature is consistent. Rain isn’t a concern. Neither is UV exposure, road salt, or freeze-thaw cycles. Outdoor displays don’t get that luxury. One of the most common questions we
Permanent vs Semi-Permanent Retail Displays
How to decide based on lifecycle, not just budget The best display decision isn’t permanent vs semi-permanent. It’s whether the build matches the intended lifespan. Define that first, and the rest of the spec, including budget, tends to clarify itself.
SEG Fabric Displays – FAQ
What is SEG and other FAQ Silicone Edge Graphics (SEG) shows up in almost every retail, trade show, and event environment we work in. Most clients haven’t been told how the format actually works until they’re mid-project. These are the
Designing for Production, Not Just Approval
How to prevent beautiful ideas from becoming expensive problems Most project problems aren’t design problems. They’re sequencing problems. When production thinking enters a project after approval instead of before it, the cost of every mistake multiplies. This article covers the
Before You Budget: The Real Cost of Retail Displays
Where budgets actually go, and where they fall apart Most clients come in with a number in mind. That number is usually wrong, not because they’re uninformed, but because nobody ever told them what retail display cost is actually paying
The Customer Is Always Right — But Which One?
How Millennials and Gen Z Shop Differently — and What That Means for Your Store Design There’s a moment every retailer eventually has, standing in their own store, watching two shoppers side by side and realizing they’re not actually shopping
