Blog

Discover inspiration and stay ahead of the curve with insights on cutting-edge retail trends, upcoming products and market news, all in one place.​​

Large white text over a blurred makeup retail display reads: PERMANENT VS SEMI-PERMANENT RETAIL DISPLAYS – HOW TO DECIDE BASED ON LIFECYCLE, NOT JUST BUDGET. A woman applies lipstick on a screen in the background, highlighting permanent vs semi-permanent retail displays.
Retail Displays
Roy Reedon

Permanent vs Semi-Permanent Retail Displays

How to decide based on lifecycle, not just budget The best display decision isn’t permanent vs semi-permanent. It’s whether the build matches the intended lifespan. Define that first, and the rest of the spec, including budget, tends to clarify itself.

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An orange graphic with black and white text reads, “What is SEG and other FAQ. All about silicone edge graphics.” A hand pulls fabric with a silicone edge from a frame, showing how seg tension fabric displays work; a dog’s face is in the background.
Informative
the shomi team

SEG Fabric Displays – FAQ

What is SEG and other FAQ Silicone Edge Graphics (SEG) shows up in almost every retail, trade show, and event environment we work in. Most clients haven’t been told how the format actually works until they’re mid-project. These are the

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Black and white image of a man working in a factory or workshop with text overlaid: “Designing for production, not just approval.” Highlighting the importance of designing for production. The shömi logo appears in the bottom right corner.
Fabrication
Arash Ejtemaee

Designing for Production, Not Just Approval

How to prevent beautiful ideas from becoming expensive problems Most project problems aren’t design problems. They’re sequencing problems. When production thinking enters a project after approval instead of before it, the cost of every mistake multiplies. This article covers the

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A hand holds a small shopping cart against an orange background with bold black and white text: THE CUSTOMER IS ALWAYS RIGHT BUT WHICH ONE? Highlighting how millennials and Gen Z shop differently, the shomi! logo appears in the lower right corner.
Informative
Shadi Desjardins

The Customer Is Always Right — But Which One?

How Millennials and Gen Z Shop Differently — and What That Means for Your Store Design​ There’s a moment every retailer eventually has, standing in their own store, watching two shoppers side by side and realizing they’re not actually shopping

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An orange background with a red stop sign on the right. The text reads: shomi! Discover the science behind why your display isn't getting noticed.
Animated Displays
Shadi Desjardins

The Science Behind Why Your Display Isn’t Getting Noticed

Motion, light, and dimensional builds aren’t design trends. They’re biology. The human visual system is hardwired to detect motion, respond to light contrast, and interpret depth. The right display format matches those instincts to the demands of the environment it’s

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Bright orange background with bold text: “Why Animated Lightboxes Outperform Static Displays.” Two SEG Lightboxes feature a vivid beach scene and a grayscale beach with a sad face. Shomi! logo sits at the top left, highlighting animated lightboxes.
Animated Displays
Arash Ejtemaee

Why Animated Lightboxes Outperform Static Displays

Static Displays Blend in. Animated Lightboxes Don’t. Let’s be honest about the state of physical environments. Retail floors are crowded. Trade shows are louder than ever. Experiential spaces are designed to overwhelm. In that context, most static displays aren’t competing, they’re

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