Case Study: FIFA

 

THE CHALLENGE: FIFA REQUIRED A MONSTER BANNER TO HANG OUTDOORS, WHERE THERE WAS NO STRUCTURE TO HANG FROM!

Our Customer: Cameron Advertising
The End User: FIFA
Location: Toronto, Ontario, Canada
Venue/Event: BMO Field / FIFA U-20 Women’s World Cup

THE STORY

FIFA - or their agency - decided that this competition required a 175’ wide banner, hung in mid-air, without a structure, right behind the grandstand at BMO Field… yeah…

THE IMPOSSIBLE

1‍ - Monstrous outdoor installation, not to mention that there was no structure to put it on! It had to hang in mid-air. YOU HEARD WHAT I SAID!
2 - Limited installation time...like this was anything new.
‍3 - Had to be strong enough to stand up to winds coming off Lake Ontario.
‍4 - The shape, oh the shape… It was not a regular ole’ rectangular banner.
5 - It was far too large to be packed, shipped and handled in one piece.

HOW WE DID IT

‍1 - Hanging monstrous banners in mid-air requires monstrous construction cranes, two of them.
‍2 - To speed up the install and allow for on-the-fly adjustments, we designed an installation system using heavy duty zip-ties and laces.
3‍ - The finishing of the perimeter of the banner was heavily reinforced.
‍4 - Each peak had to be hand-cut to achieve the desired look, then finished with reinforcement to stand up the elements.
5 - For ease of handling and installation mesh was the material of choice, we then broke up the 175’ width into three pieces and came up with a nifty, hidden, lace-together joint which the installers used to put it together on-site.

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