Sustainable Materials

Acquiring and Using Sustainable Materials in Trade Show Design

by DisplaysInformativeSustainabilityTrade Shows

Trade shows are a vital marketing tool, offering brands a platform to engage with customers and showcase their products. But let’s be honest—traditional trade show designs are about as eco-friendly as a plastic straw convention. Single-use materials, waste galore, and energy-hungry setups are the norm. Fortunately, sustainability is no longer just a buzzword; it’s a movement. So, let’s talk about how to create show-stopping exhibits without leaving a carbon footprint the size of a T-Rex.

Understanding Sustainable Materials in Trade Show Design

Sustainable materials are like the superheroes of the design world—they fight waste, lower emissions, and still look fabulous doing it. These materials are renewable, recyclable, biodegradable, or made from recycled content. When picking your trade show materials, ask yourself:

  • Recyclability & Reusability – Can this material live another life after the event, or will it end up in landfill purgatory?
  • Biodegradability – Will it gracefully decompose like a rom-com protagonist’s heartache?
  • Sustainable Sourcing – Was this sourced responsibly, or did it sneak out the back door of an unethical supply chain?
  • Energy Efficiency – Is this material a gas guzzler or a lean, green, energy-saving machine?

 

Acquiring Sustainable Materials

Finding the right materials isn’t just about hopping on the green bandwagon—it’s about making smart choices that don’t compromise on quality or aesthetics. Here’s how to source eco-friendly options:

1. Work with Sustainable Vendors

Not all suppliers are created equal. Some are as green as a spring meadow, while others just slap an “eco” label on things and call it a day. Look for vendors with legit certifications like:

  • FSC (Forest Stewardship Council) – Because trees deserve ethical treatment too.
  • Cradle to Cradle Certification – For materials that keep coming back like your favorite TV show.
  • LEED Compliance – So your booth is as green as your marketing team’s dreams.

2. Opt for Recycled and Upcycled Materials

Why create new waste when you can turn old materials into something fabulous? Recycled aluminum, reclaimed wood, and upcycled fabrics are your best friends here. Think of it as trade show design with a redemption arc.

3. Consider Modular and Lightweight Materials

Think IKEA, but make it eco-friendly. Modular displays made from bamboo, aluminum, and fabric tension systems not only look sleek but also pack up efficiently, reducing shipping emissions (and saving your team from hauling around a ton of stuff).

Implementing Sustainable Materials in Trade Show Design

Now that you’ve sourced your materials, it’s time to use them like an eco-warrior with impeccable taste.

1. Design for Longevity and Reusability

Disposable booths? That’s so last century. Go modular, invest in high-quality materials, and create displays that can shapeshift for different events—like a chameleon, but make it chic.

2. Use Energy-Efficient Lighting

If your booth is lighting up like a Christmas tree, make sure it’s with energy-efficient LEDs. Better yet, solar-powered lighting? Now we’re talking next-level sustainability.

3. Reduce Waste with Smart Logistics

  • Stackable, compact designs = fewer trucks, less fuel, and more savings.
  • Return programs = materials that get a second life instead of a dumpster fate.
  • Local sourcing = supporting communities while slashing shipping emissions.

4. Communicate Your Sustainability Efforts

You’re making an effort, so shout it from the rooftops (or at least your booth signage). Use digital displays or QR codes to tell your sustainability story—because being green is cool, and everyone should know about it.

Going green in trade show design isn’t just good for the planet—it’s good for business. Customers love a brand that cares, and making sustainable choices means your exhibits will look stunning without harming the environment. Plus, let’s be real—showcasing a sustainable, innovative booth makes you stand out from the crowd (and not just because of your fantastic lighting setup). So go forth, design responsibly, and let’s make trade shows greener—one reusable display at a time.

Holiday Storefront

Holiday Display Trends for 2025

by DisplaysNews
sephora-holiday

What to Expect This Festive Season

As the holiday season approaches, brands and retailers are gearing up to create displays that captivate, inspire, and, most importantly, stand out. Each year, new trends emerge that shape how businesses approach their holiday decor and visual marketing strategies. For 2025, it’s all about blending innovation with  heartwarming nostalgia, pushing the boundaries of what a holiday display can be.

Here are the top trends you can expect to see lighting up the retail world this year:

1. Minimalism with a Sprinkle of Magic: Less is More

While the holidays are often associated with lavish, over-the-top decorations, the trend for 2025 is steering toward minimalism. Sleek, clean lines paired with strategic pops of colour will dominate retail displays this coming holiday. Imagine window displays where a few carefully placed, elegant elements create a sense of wonder. The goal here isn’t to overwhelm but to captivate with simplicity. Think eye-catching displays that say “we’ve got style,” not “we’ve got everything.”

2. Let There Be Light! Immersive Lighting That Transports You

to a Winter Wonderland

Lighting will continue to play a major role in holiday displays, but in 2025, it’s all about immersion. Expect more brands to use interactive, dynamic lighting to evoke a magical winter atmosphere. Think twinkling LEDs that mimic snowfall or colour-changing lightboxes that create shifting moods—from a cozy hearth to a frosty winter night. shomi!’s iMPAKT-in-Motion lightboxes are perfect for brands looking to add that extra layer of immersion to their displays. By using programmable lighting effects, you can create a dynamic experience that draws customers in and keeps them engaged.

3. Eco-Friendly Displays That Don’t Skimp on Style

Let’s face it—customers are more eco-conscious than ever, and 2025 is all about decking the halls without decking the planet. From recycled materials to reusable displays, sustainability is where it’s at this holiday season. The good news? Being green doesn’t mean sacrificing style. At shomi!, we offer sustainable display solutions, from reusable SEG fabric banners to energy- efficient lightboxes. This trend allows your brand to be both festive and mindful of the environment—something today’s consumers are increasingly looking for.

4. Retro Holiday Vibes, with a Modern Twist

Nostalgia is in the air! This year, you’ll see plenty of retro-inspired displays—think vintage fonts, classic holiday colours, and old-school ornaments—but with a fresh, modern twist. It’s all about blending timeless holiday cheer with contemporary flair.

5. Personalized, Interactive Experiences

Personalization continues to be a driving force in consumer behaviour, and this holiday season, interactive and personalized displays will be a huge trend. Think augmented reality (AR) holiday experiences, customizable signage that allows shoppers to see their names or messages in lights, or touchpoints where customers can interact with the display.

6. Cozy Comfort: Because Everyone Wants to Feel at Home for  the Holidays

Holidays are about comfort and joy, and this year, displays are leaning into that cozy vibe. Think warm lighting, soft textures, and displays that make you feel like you’ve just stepped into a cabin by the fire. This trend is all about creating a welcoming space that wraps customers in a hug (metaphorically, of course).

7. Futuristic Festivities: High-Tech Holiday Displays on the Rise

While cozy is one direction, some brands are looking to the future with high-tech elements like digital screens and 3D-like effects that draw in a younger crowd. Although fully interactive holograms and 3D projections are still a bit further off from mainstream retail, brands experimenting with cutting-edge tech are gaining attention.

8. Multi-Sensory Displays: Beyond Visuals

In 2025, holiday displays will go beyond just visuals—brands will be looking to  engage multiple senses. This includes everything from the scent of pine and  cinnamon incorporated into the display space to soft, festive background music that enhances the ambiance. These multi-sensory elements will work together to create a complete holiday experience that lingers in the minds of customers.

As the 2025 holiday season approaches, staying ahead of these display trends will not only help your brand to embrace the holiday spirit but also create innovative, memorable experiences that resonate long after the season ends. Whether you’re looking for sustainable solutions, immersive lighting, or interactive displays, shomi! has the tools and expertise to bring your vision to life. Let’s work together to create a holiday display that  captivates and delights your customers.

Creating Social Media-Worthy Store Displays

by DisplaysInformativeRetail

The Art of Designing for Instagram, Snapchat, TikTok and Beyond

In the age of social media, where every moment is a photo or video op, your store’s display isn’t just a backdrop—it’s the star of the show. Whether it’s a meticulously arranged product stand, a jaw-dropping window display, or an interactive setup that begs for a dance video, today’s visual merchandising has a new mission: to be social media-worthy. After all, if it’s not shared on Instagram, TikTok, Snapchat, or the latest app, did it even happen?

The Power of the Perfect Pic or Clip

Let’s face it: We’re all guilty of pausing to snap a photo or record a quick video of something eye-catching—be it a colorful mural, an intricately designed coffee, or a store display that stops us in our tracks. And where do these visual gems inevitably end up? On Instagram, TikTok, Snapchat, and wherever else we can get those likes, comments, and shares. In the retail world,
a social media-worthy display can translate into free advertising, increased foot traffic, and yes, even sales. But creating a display that compels people to whip out their phones and hit that share button? That’s an art form.

Gen Z: The Social Media Powerhouse

Enter Gen Z, the digital natives who’ve grown up with smartphones, social media, and a constant flow of content. For this generation, social media isn’t just a tool—it’s a way of life. They’re the trendsetters, the influencers, and the ones driving the latest viral challenges on TikTok. When it comes to retail, Gen Z is a crucial demographic, not just because of their buying power but because of their ability to amplify your brand through their social networks.

Creating displays that resonate with Gen Z means understanding what they value: authenticity, creativity, and experiences. They’re not just looking for a product—they’re looking for something to share with their followers. A store display that’s visually striking, interactive, and offers a unique experience is more likely to capture their attention and, more importantly, end up on their social media feeds. And once something catches on with Gen Z, it’s only a matter of time before it spreads like wildfire.

The Elements of a Social Media-Worthy Display

1. Bold Colors and Contrasts
Think of social media as a massive gallery of eye candy. Your display needs to stand out like the most decadent dessert at a buffet. Bold colors, high contrasts, and visually striking elements are your best friends. Picture a sea of monotone posts, and suddenly, your vibrant display pops up like a firework on New Year’s Eve. That’s the kind of reaction you’re going for.

Pro Tip: Mix unexpected colors or use a single, bold shade against a neutral backdrop. It’s like wearing a neon pink suit to a black-tie event—people can’t help but look.

2. Interactive Elements
What’s more shareable than a beautiful display? A display that people can interact with! Whether it’s a funhouse mirror, a swing set in the middle of your store, or even a life-sized cardboard cutout of a celebrity that customers can pose with, interactive elements invite people to not only take photos but also to be in them. This is where platforms like TikTok and Snapchat shine—people love to create content that’s both fun and engaging.

Pro Tip: Add a #hashtag to your display so customers can easily tag their photos and videos, and you can track the buzz. Encourage customers to create short TikTok videos or Snapchat stories featuring your display—consider offering a prize for the best one!

3. The Power of Lighting
If you’ve ever tried to take a selfie under fluorescent lights, you know the struggle is real. Good lighting is essential for any social media-worthy display. Think soft, diffused lighting that makes everything—and everyone—look good. Neon lights, LED strips, and strategically placed spotlights can add that extra flair to make your display shine—literally.

Pro Tip: Lighting isn’t just about visibility; it’s about creating mood and ambiance. Go for warm tones to create a cozy feel or bright whites for a modern, clean look. And don’t forget about dramatic lighting effects that can add a dynamic touch, perfect for TikTok videos.

4. Keep It Simple, Yet Stunning
There’s a fine line between “Wow, that’s cool!” and  “Wow, that’s…a lot.” Overloading your display with too many elements can overwhelm the eye and make it difficult for customers to focus on what’s important. Remember, the goal is to create something that’s easy to photograph and visually appealing.

Pro Tip: Think minimalist chic. Sometimes, less really is more. A single, well-placed piece can have more impact than a cluttered collection. And a simple yet striking display can become the perfect backdrop for a TikTok dance challenge or a Snapchat story.

Case Studies: Brands Who Nailed It

Case Study 1: Glossier
Glossier, the beauty brand known for its millennial-pink aesthetic, has mastered the art of social media-worthy displays. Their stores feature sleek, minimalist designs with soft lighting and a clean, pastel color palette that begs to be photographed. Customers can’t resist snapping a selfie in the iconic pink mirrors or capturing the perfectly arranged product shelves. The result? An endless stream of user-generated content that keeps the brand trending on  Instagram, TikTok, and beyond.

Case Study 2: KITH Treats
KITH, the streetwear brand, ventured into the world of social media-worthy food with KITH Treats, an ice cream shop known for its over-the-top milkshakes and cereal-topped sundaes. The stores feature neon signs, futuristic lighting, and graphic murals, creating a visually stunning environment. Every corner of the shop is designed to be camera-ready, turning every visit into a photo op or a TikTok-worthy moment.

Case Study 3: Urban Outfitters
Urban Outfitters has long been a favourite among Gen Z, not just for its trendy apparel but also for its highly Instagrammable store displays. Their locations often feature unique installations, like artful product arrangements, vintage-inspired decor, and even pop-up experiences that change seasonally. One notable example is their “Music Corner,” where customers can listen to vinyl records and share their experiences on social media. Urban Outfitters leverages this kind of experiential marketing to create content that resonates with their tech-savvy audience, driving both in-store visits and online engagement.

Bringing It All Together: The Social Media Magic Formula

So, how do you create a display that’s bound to go viral across platforms like Instagram, TikTok, and Snapchat? It’s all about understanding the magic formula:

Visual Appeal + Interactivity + Simplicity + Lighting + Gen Z Appeal = Social Media Gold.

Your display should not only grab attention but also invite people to engage with it. Make it easy to  photograph and film, and make it something people will want to share with their followers.

But here’s the kicker—don’t forget to make it authentic to your brand. In a world where everyone’s trying to be the next big thing on social media, authenticity stands out. Your display should reflect who you are as a brand while also being eye-catching and shareable.

Final Thoughts: Don’t Just Sell, Create an Experience
In today’s social media-driven world, your store display isn’t just a place to showcase products—it’s an experience. A social media-worthy display can transform a regular shopping trip into a memorable event, driving engagement and brand loyalty in ways traditional advertising can’t. And when you factor in the power of Gen Z, the stakes are even higher.

So, the next time you’re designing a display, think beyond the shelf. Think about the story you want to tell, the emotions you want to evoke, and the photos and videos you want your customers to take.

Retail Displays Gone Wrong Title

When Retail Advertising Displays Go Wrong

by DisplaysInformativeRetail
Retail Displays Gone Wrong Title

Retail Display Fails & How To Avoid Them

At shomi! inc., we know that a well-crafted retail display can make or break your brand’s image. From banners and banner frames to signs and lightboxes, these tools are essential for grabbing attention and driving customer engagement. But what happens when things go wrong? Let’s take a look at some real-life examples of retail advertising blunders and what you can do to avoid them.

1. Dim or Inconsistent Lighting in Lightboxes

The Problem: Lighting can either highlight your products beautifully or cast them in an unflattering light—literally. Inconsistent or dim lighting in lightboxes can make your display look unprofessional and diminish its effectiveness.

Real-Life Example: In 2017, Apple faced an issue with their lightbox displays in some stores. The problem? Inconsistent lighting due to a manufacturing defect in the LED panels. The dim and uneven lighting in some lightboxes caused a visible difference between displays, leading to customer complaints and a costly recall. While Apple swiftly addressed the issue, the inconsistency in lighting marred the premium feel typically associated with their stores.

How to Avoid: Invest in high-quality, reliable lighting solutions. At shomi!, we ensure that all our lightboxes use top-grade LEDs that provide bright, consistent illumination. Regular maintenance and quality checks are also essential to prevent issues before they arise.

2. Poorly Installed or Misaligned Signs and Banner Frames

The Problem: No matter how beautiful your design is, if your signs or banners are installed crookedly or are misaligned, they can undermine your brand’s image. Real-Life Example: In 2019, Toys “R” Us tried to make a comeback by reopening stores in the U.S. However, in one of their flagship stores, a large exterior banner was installed incorrectly, with noticeable misalignment. The crooked banner became a symbol of the company’s struggles, drawing negative attention on social media and undermining the excitement surrounding the store’s reopening.

How to Avoid: Proper installation is key. At shomi!, our team ensures that every banner, sign, and frame is installed with precision, so your displays look polished and professional from every angle.

3. Outdated or Damaged Banners and Signs

The Problem: Faded, torn, or outdated banners and signs can give your store a neglected appearance, sending the wrong message to potential customers.

Real-Life Example: In 2020, Sears stores, which were already struggling, became infamous for their outdated and damaged signage. Faded store signs and tattered banners outside several locations signaled a lack of care and attention, which only reinforced the public’s perception that the brand was in decline. This contributed to the company’s ongoing financial woes and eventual closures.

How to Avoid: Regularly inspect and update your displays. At shomi!, we use durable materials that withstand the elements, keeping your banners and signs looking fresh and vibrant.

4. Inconsistent Branding Across Displays

The Problem: Your brand’s visual identity needs to be consistent across all platforms. Inconsistent branding in your signage or banners can confuse customers and weaken your brand’s impact.

Real-Life Example: In 2016, Gap launched a new logo as part of a rebranding effort. The new logo was met with overwhelming backlash from customers, designers, and the general public. The change was so unpopular that it became a trending topic on social media, with many mocking the new design and creating their own versions of it. One major issue with the rebranding was the inconsistency in its rollout. Some stores and online platforms still displayed the old logo, while others had switched to the new one. This inconsistency created confusion and diluted the brand’s identity, making it difficult for customers to associate the new logo with the Gap brand. The inconsistency not only diluted the
brand message but also hurt the rebranding effort, ultimately leading Gap to revert to its original logo within just a week.

How to Avoid: Ensure all branding elements are consistent across all displays. At shomi!, we work closely with our clients to maintain uniformity in all aspects of their visual displays, ensuring a cohesive and professional brand image.

5. Overly Complex Designs

The Problem: Complex or cluttered designs can be difficult to read and understand, especially from a distance. If customers can’t quickly grasp your message, they might just walk away.

Real-Life Example: In 2015, J.C. Penney launched a series of in-store promotional banners with intricate designs and a mix of various fonts and colors. The banners were meant to communicate multiple offers and discounts at once, but the result was a cluttered and confusing visual that customers struggled to decipher. The overly complex designs led to frustration rather than engagement, causing the campaign to underperform and prompting a quick redesign.

How to Avoid: Simplicity is key. At shomi!, we design banners and lightboxes with clear, concise messaging that captures attention and communicates effectively. By focusing on the essentials, we ensure that your displays are not only eye-catching but also easy to understand, making a lasting impact on your audience.

From inconsistent lighting to outdated banners, these real-life examples show that even the smallest mistake can have significant consequences for your brand. By paying attention to details and working with professionals who understand the importance of quality and consistency, you can avoid these common pitfalls. At shomi!, we specialize in creating flawless retail advertising displays that help your brand stand out for all the right reasons. Whether you need banners, signs, or lightboxes, we’ve got the expertise to ensure your displays are always a shining success.