Case Study: TJX

 

THE CHALLENGE: TJX WANTED IN-STORE GRAPHICS, ON WALLS, 14’ HIGH TO BE CHANGED OUT BY STORE ASSOCIATES!

Our Customer: ICON Digital Printing
The End User: Winners Stores
Location: All stores across Canada

THE STORY

Winners stores had static graphics all around all stores. This meant that they could not have seasonal change-out of the images, and they wanted seasonal change-outs. They also wanted to save the cost of sending in installers for each change-out, they wanted to do it using store associates. Oh, and let’s not forget, they wanted to make sure that the associates did not have to stand on anything, not a ladder, not a stool, not even on their tippy-toes.

THE IMPOSSIBLE

1‍- System to allow for quick change of graphics in various sizes from 2’ x 2’ to 5’ x 5’.
2 - Store associates to carry out the changing of graphics standing on the floor. Graphics are installed as high as 14’ up on the wall.
3‍ - There is a light fixture at 8’ height, 3’ projection from the wall, all around every store, the graphics are installed above this light fixture
4 - The system must be light enough to be lifted by a 16-year-old cashier, but strong enough to hold a fabric banner taught.

HOW WE DID IT

1‍ - We recommended an SEG (Silicone Edge Graphics) system with printed fabric graphics.
2‍ - A custom High-Reach-Pole was designed to reach up to 16’ up on a wall.
3‍ - To make the system easy to manipulate and maneuver, the High Reach Poles had to be light weight yet strong.
4 - A custom extrusion was designed, prototyped with 3D printing, and produced to achieve the weight and strength objectives.

Call us Today!

Let’s talk about whichever unsolved challenge you would like us to solve with you!