Case Study: TJX
THE CHALLENGE: TJX WANTED IN-STORE GRAPHICS, ON WALLS, 14’ HIGH TO BE CHANGED OUT BY STORE ASSOCIATES!
Our Customer: ICON Digital Printing
The End User: Winners Stores
Location: All stores across Canada
THE STORY
Winners stores had static graphics all around all stores. This meant that they could not have seasonal change-out of the images, and they wanted seasonal change-outs. They also wanted to save the cost of sending in installers for each change-out, they wanted to do it using store associates. Oh, and let’s not forget, they wanted to make sure that the associates did not have to stand on anything, not a ladder, not a stool, not even on their tippy-toes.
THE IMPOSSIBLE
1- System to allow for quick change of graphics in various sizes from 2’ x 2’ to 5’ x 5’.
2 - Store associates to carry out the changing of graphics standing on the floor. Graphics are installed as high as 14’ up on the wall.
3 - There is a light fixture at 8’ height, 3’ projection from the wall, all around every store, the graphics are installed above this light fixture
4 - The system must be light enough to be lifted by a 16-year-old cashier, but strong enough to hold a fabric banner taught.
HOW WE DID IT
1 - We recommended an SEG (Silicone Edge Graphics) system with printed fabric graphics.
2 - A custom High-Reach-Pole was designed to reach up to 16’ up on a wall.
3 - To make the system easy to manipulate and maneuver, the High Reach Poles had to be light weight yet strong.
4 - A custom extrusion was designed, prototyped with 3D printing, and produced to achieve the weight and strength objectives.
