Case Study: CAMERON ADVERTISING
FOOD BASICS WANTED TO SAVE A WHACK OF DOUGH ON THEIR HANGING GRAPHICS!
Our Customer: Camad
The End User: Food Basics
Location: All stores across Ontario
THE STORY
Food Basics was installing 8’ h x 36’ hanging signs in store. These monsters were made from a 2x4 substructure which had to be hoisted in the air in three or more pieces, then fastened together while hanging followed by 4’ x 8’ Crezon (plywood) sheets with graphics on them being screwed to them - all up in the air… They were so heavy that the installation team had to spend the day before the install reinforcing the ceiling joists for the added weight!
THE IMPOSSIBLE
1 - Cut down their 3-day installation time. One day to reinforce the ceiling, one day to build and hang the substructure, one day to install the graphics.
2 - Reduce the weight of each sign so that the installation team did not have to reinforce the joists.
3 - Allow the graphics to be changed-out rapidly and economically.
4 - Make the system flexible so that other sizes (larger and smaller) would be easy to manufacture.
5 - Cut down on shipping cost.
HOW WE DID IT
1 - We recommended an SEG (Silicone Edge Graphics) system with printed fabric graphics. Installation time went from 3 days to one night.
2 - Due to the use of aluminum extrusion, not only did we save some trees, we also reduced the weight of each structure from near 1000 Lbs down to less than 200 Lbs. That’s an 80% reduction, mmmhmmm, 80%!
3 - The change-out went from, well never, to 15 minutes. SEG is fast and requires no tools:
4 - With all the reductions, sizes went up, way up, all the way to 60’ wide by 6’ high.
5 - Shipping cost, you guessed it, also reduced by 80%.
